Yes, it is the same but you can get it cheaper than that on Amazon.
I purchased 3 cans a few weeks ago and you can see that the pic is the same. It is a file pic. When I received my cans they were indeed the correct formula. I actually called the company a while back and they told me they no longer make the previous version. If it is powdered puppy Esbilac there is only one version.
Here is the product I ordered. It is a screen shot. You can see that I actually ordered it at the top. (Oct 13 2017)
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